ABOUT ME

Hi, I'm Bobby D. Moore...

I’m a Senior Graphic Designer, Visual Creative, and all-around brand strategist with a deep-rooted passion for storytelling through design. For over 25 years, I’ve helped shape visual narratives that inform, inspire, and connect—whether that’s elevating a healthcare brand to better serve its community, launching nationwide concert promotions, or crafting visual identities that tell a powerful story in a single glance.

My creative journey didn’t begin in a classroom. It started in local broadcasting and music. I spent nearly a decade as a regional DJ and musician, eventually designing posters and websites for my band using early internet tutorials and “for dummies” books. That curiosity and drive to learn on my own terms launched a design career that’s taken me from rural East Texas to the heart of the live entertainment industry—and now, into healthcare communications.

Along the way, I’ve held creative leadership roles across a variety of industries. At AEG Live, I spent nearly a decade designing interactive marketing assets for world tours and iconic venues—supporting artists like Carrie Underwood, The Rolling Stones, Coldplay, and Bon Jovi. At Priefert Manufacturing, I brought rugged brands to life across print and promotional channels – even a custom-designed roping chute for George Strait. Today, I lead creative strategy at Titus Regional Medical Center, orchestrating system-wide branding and communications across a hospital and its 15+ ambulatory clinics. From ambulance fleet redesign and video wall animations to livestream production and internal campaigns—it’s rewarding to know that something I create can have a meaningful impact on someone’s health journey.

I believe great design solves problems and sparks connection, and I approach every project with curiosity, craft, and care.

I’m a hands-on creative who thrives in collaborative environments—whether mentoring junior designers, aligning visuals with strategy, or juggling multiple tools and hats to meet the moment. I believe great design solves problems and sparks connection, and I approach every project with curiosity, craft, and care.

While I don’t hold a traditional degree, I proudly identify as a STAR—Skilled Through Alternative Routes. My path may be unconventional, but it’s been shaped by dedication, hands-on experience, and a lifelong love of learning. I believe hustle, humility, and heart are just as valuable as a diploma—and I bring that mindset into every project I take on.

When I’m not designing, you’ll probably find me behind the drums, spending time with my beautiful family, or helping others refine their brand voice and vision.